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Neola Apparel was established in Malahide in 2007, a beautiful coastal village located in the North County Dublin, Ireland.

The person behind Ireland's Multi Award Winning Independent Boutique is Neola Killeen. Before setting up, Neola developed her craft over 15 years as a professional buyer for Irelands leading department stores, dealing with international fashion houses but also sourcing niche brands.  She is constantly travelling to offer the best of what she finds all over the world.

Each piece of clothing has been chosen for you with the customer in mind, be it for a particular lifestyle, the boardroom, school run, spontaneous dinners or drinks with friends. 

There is genuine love and excitement bringing these offerings to you. Carrying over 40 brands, her aim is to keep prices affordable yet still offer high quality and high fashion in the online environment.

Happy shopping, we hope you enjoy your online experience with us!